Original marketing footage
AI Models & Assistants / Knowledge library
Runway (ChatGPT plugin)
Runway lets users generate and edit images, videos, and audio directly from ChatGPT using their Runway account. Users can create images from text or edit an uploaded photo, animate images into video, make targeted edits to existing footage, expand videos to new aspect ratios, build multi-shot story videos and product marketing ads, localize an existing ad into another language, remove backgrounds, upscale media, convert video to HDR, generate music, sound effects, and spoken voiceover, author an
Why learn Runway (ChatGPT plugin)?
Brings Runway capabilities into ChatGPT so the assistant can work with that service's context.
The problem it solves
Reduces manual handoffs between ChatGPT and Runway.
Where it came from
Runway (ChatGPT plugin): Runway lets users generate and edit images, videos, and audio directly from ChatGPT using their Runway account. Users can create images from text or edit an uploaded photo, animate images into video, make targeted edits to existing footage, expand videos to new aspect ratios, build multi-shot story videos and product marketing ads, localize an existing ad into another language, remove backgrounds, upscale media, convert video to HDR, generate music, sound effects, and spoken voiceover, author an Directory record checked 2026-10-12. Availability depends on region, plan, permissions and the publisher. Directory presence does not establish a quality ranking.
Build your understanding
Work through these exercises in order. Try the task before opening a reference.
- Explain what Runway (ChatGPT plugin) does.
- Identify a use case for Runway (ChatGPT plugin).
- Describe a limitation of Runway (ChatGPT plugin).
- Name a compatible tool for Runway (ChatGPT plugin).
- Compare Runway (ChatGPT plugin) against an alternative.
Documentation and sources
- Primary source / model card (chatgpt.com)
Catalog research notes
- See the AI Workbench for source dates, pricing evidence and configuration details.
Connect the ideas
Built on
Real World Example
Rapid Localization of Product Marketing Assets
Global e-commerce brands managing multi-region marketing campaigns.
The business problem
High operational costs and long turnaround times associated with manually re-editing video advertisements for different linguistic markets.
How this topic solves it
Using the Runway ChatGPT plugin to automate the localization of existing video assets by generating localized spoken voiceovers and adjusting visual elements directly within the chat interface.
- Upload the original high-resolution product advertisement video to the Runway plugin interface.
- Instruct the plugin to generate a localized spoken voiceover in the target language based on the provided script.
- Utilize the plugin to perform targeted edits on existing footage to align visual text overlays with the new language.
- Verify the output quality and export the localized video asset for immediate deployment to regional social media channels.
The process of transforming a source video into a localized asset.
AI processing engine
Target language audio
Text overlay adjustment
Localized marketing video
- Source Video → input → Runway Plugin
- Runway Plugin → generates → Voiceover Gen
- Runway Plugin → edits → Visual Edit
- Voiceover Gen → merges → Final Asset
- Visual Edit → merges → Final Asset
Expected business outcome
A streamlined workflow that reduces the time-to-market for localized video content while maintaining brand consistency across global regions.
Limitations and checks
The plugin may struggle with complex cultural nuances or idiomatic expressions in voiceover generation, requiring manual review of the generated audio to ensure tone and accuracy.